It’s not your skin that fails Vitamin C — it’s the serum.
There is a moment in every skincare journey when you realise that your glowing, even-toned skin isn’t just about what you apply today — it's about what your products continue to do for your skin weeks, months, and years down the line. And Vitamin C, the iconic brightening ingredient, has been celebrated for decades as the key to that transformation.
It promises clarity, radiance, even tone — everything you imagine when you look at luminous skin on magazine covers or your favourite influencers’ morning routines.
Yet for most people, Vitamin C leads to disappointment. The bottle turns brown. The glow never arrives. The skin becomes irritated, or worse — pigmentation deepens.